Finance · 08/19/2025

Amazon's new two-part title rule is being piloted in the 3C category, with some sellers already benefiting from increased traffic. The new rule divides the title into primary and secondary sections, facilitating mobile display and precise marketing. Small and medium-sized sellers should seize this opportunity to break through by leveraging long-tail keywords and continuously testing and optimizing their title strategies. This allows for improved visibility and targeted advertising within the Amazon marketplace, potentially leading to higher conversion rates.